Nike Adapt BB 2.0

Nike Adapt BB 2.0 Release Info and Guide

The Nike Adapt BB 2.0 is what we didn’t know we needed: a modern, sleek, lace-less, electronically adjustable sneaker made for basketball. These shoes are an upgrade from the classic Nike Adapt BB and have buttons on the midsole to adjust the sneaker to fit you the way you want, and then you can charge them using a charging mat. Your earbuds lost their wires, so why haven’t your basketball shoes lost their laces? It might be time to upgrade to the Adapt BB 2.0. In this article, you’ll read a brief history of Nike, Adapt BB 2.0 features and release info, colorways, sizing, pricing and where to buy, and the difference between the original Nike Adapt and the newer Adapt 2.0.

two black sneakers birds eye view
Photo source: Nike.com

Behind the Brand: Nike

Nike began all the way back in 1964, when it was known as ‘Blue Ribbon Sports’. It was founded by Phil Knight and coach Bill Bowerman at the University of Oregon. After taking an interest in expanding the sneaker industry for sports players, they initially operated selling shoes out of a car at sports games, distributing sneakers from Japanese company Onitsuka Tiger. Just two years later, they opened their first retail store in 1966. However, things didn’t go so smoothly. With their success, BRS decided to create their own sneaker design for Tiger, known as the Tiger Cortez, which ended up becoming extremely popular. However, Tiger sued them because they started to sell their own version of the shoe named the Nike Cortez, Nike being named after the Greek goddess of victory. Tiger sued them for this, and the brands broke up. However, this allowed for the birth of Nike, which then took off as its own brand of sneakers.

Their first hit as an individual brand was due to Bowerman’s pondering at breakfast one morning while looking at a waffle iron. He poured melted urethane into the waffle maker to test this idea: a waffle sole, for athletics. This led to the release of the ‘Waffle Trainer’, which immediately made the owners millionaires. One of Nike’s biggest successes was their collaboration with Michael Jordan. Jordan had hoped for a partnership with Adidas, but Nike came to him with a very appealing offer, and Jordan took it. Together, they made Jordan Brand, and the Air Jordan 1’s. Jordan makes about $100 million per year in just Nike royalties.

1982 was the year that marked the release of the Air Force 1, the first basketball shoe with air in the sole. Even today, this shoe is still the number one sneaker of all time on many charts. Nike also bought Converse in 2003 for $309 million. Since then, the brand has continued to grow, and the Adapt BB 2.0 is the perfect shoe to show the progress and complexity the brand has been able to achieve since 1964. Nike is always one step ahead!

Nike Adapt BB: The Original

The original Nike Adapt technology became available to the public after the release of the first Nike Adapt BB. The technology used in the shoe was an auto-lacing system that would tighten or loosen the shoe through a Bluetooth connected app or buttons on the shoe. Why BB for basketball? Well, throughout a game, players spend time in different states of movement and are able to play better with their shoes fitting accordingly. It’s not a one size fits all for the whole game! Now, players can easily adjust the fit of their shoe with a single tap. The Nike Huarache and the Nike Auto Max also use Adapt technology after the release of the original Adapt BB, which dropped on February 17th, 2019, for $350 and features a synthetic Flyknit upper and a sloping sole for comfort.

New Nike Adapt BB 2.0 Features

The Nike Adapt BB 2.0 features the same buttons/app self lacing shoe system as the original Nike Adapt BB, but this shoe is definitely an upgrade in many ways. Firstly, it provides better bounce for basketball. This shoe has a better Zoom Air Bag with an Air Zoom Turbo on the forefoot instead of only underfoot cushioning. Zoom Air is Nike’s signature cushioning system. Pressurized air units are in the shoe that help with impact and energy transfer whether you are walking or running. With every step, the air bags take in the impact and then bounce back to their original shape. The BB 2.0 also has a reshaped midsole for a smoother ride. The Flyknit shroud on the upper was removed, the collar is wider, and a stretchable ballistic mesh was added to make the shoe much easier to put on. In terms of style, the Swoosh is enlarged, the shoe is more detailed than the original, and the design has a combination of pixelated textures. Note that you cannot put these shoes in the washing machine to clean them as they are not waterproof and this can destroy the internal mechanisms. This shoe was released on February 15th, 2020 and is now available in many different colorways.

Nike Adapt BB 2.0 “Astronomy Blue”

You guessed it– the Astronomy Blue is the signature all-blue sneaker of the BB 2.0 silhouette. It is a dark royal blue with a white midsole decorated with paint-like splotches of blue and a white Nike Swoosh outline. The heel is also dark royal blue with light blue paint splotches. The heel is sculpted plastic with a leather collar and a translucent rubber outsole. The shoe features buttons to adjust lacing and it is rechargeable and your purchase arrives with a charging pad. It was released on July 15, 2020, for $400. 

astronomy blue sneaker
Photo source: stockx.com

Nike Adapt BB 2.0 “Oreo”

This colorway is officially known as the Nike Adapt BB 2.0 ‘White Cement’, but its cookies-and-cream design makes it known to many as the BB 2.0 Oreo. The upper is clean white with mesh and leather, and a solid black Nike Swoosh. It dropped on November 10th, 2020, for $350. The heel counter and mid-panel feature an Oreo-like design of white speckled with black. The underside of the shoe features some icy blue, and the buttons are white. A black heel tab has some red text on the back of the shoe.

adapt bb black and white sneaker
Photo source: stockx.com

Nike Adapt BB 2.0 “Black”

The Nike Adapt BB 2.0 “Black” is not an all-black shoe, but it is a neutral-toned sneaker with a black upper. The Nike ‘Swoosh’ is white and the midsole is a clean white. There is a strip of red under the toebox for contrast, and the mid panel and heel counter feature a reflective glossy black coating. The underside of the shoe features a red accent as well. The shoe was released February 16th, 2020, for a retail price of $400 and arrives with a charging pad.

original black adapt sneaker
Photo source: Nike.com

Nike Adapt BB 2.0 “Alternate MAG”

This shoe is also known as the “Black MAG”. The Nike Mag is similar to the BB 2.0 Black, as it has a black upper, but it has more colorful elements on the other parts of the shoe. The midsole is icy blue and the heel counter and mid-panel feature paint-like splotches of bright white and icy blue. The ankle collar is white along with the Nike Swoosh. Some colorful decals on the forefoot include red, orange, yellow, and green, along with translucent buttons. It was released for about $364 on September 2nd via Nike SNKRS Japan.

mag adapt bb sneaker
Photo source: Hypebeast.com

Nike Adapt BB 2.0 “Chicago Gamer Exclusive”

Released March 14th, 2020, the “Chicago Gamer Exclusive” colorway is inspired by the Chicago Bulls. To try and get a pair, you’d have to go to the NBA 2K20 Neighborhood and find the virtual Adapt BB 2.0 Chicago Billboard and then get access to purchase. Now, you can find the sneaker for trade on online marketplaces. It was released at a retail price of $400, and features the classic red, white, and black color scheme. The upper is a solid bright red with a black Nike Swoosh, along with a white outsole and white buttons. The ankle collar is black as well.

red adapt bb sneaker
Photo source: Nike.com

Adapt BB 2.0 Sizing

The Nike Adapt BB 2.0 fits true to size. It fits snugly and may be a bit on the tight side, but the snug fit is expected for basketball shoes. It also has a lot of padding. However, with this shoe, there’s plenty of room for you to adjust the fit with the auto-lacing system. If you have wider feet, you may want to size a half or full size up since the narrow shoe might fit too snugly if it’s true to size. Then, you can adjust the fit with the auto-lacing.

How to Use the Nike Adapt Self-Lacing Technology

So you heard that you can adjust the fit on your shoe with your cellphone or with the buttons on the midsole. But how does it work? Using both the shoe and app is super easy, and it only takes a few steps to get started.

First, push and hold any button on the shoe for a few seconds. Place the shoe flat on the ground and slide your foot in, and watch the shoe automatically tighten to a pre-programmed fit. There’s a lace button and unlace button. To tighten the shoe, tap the lace button. To loosen it, tap unlace. Once you’ve reached a comfortable fit, you’ll need to save it by pressing and holding both buttons for a few seconds until you feel a pulse. The shoes may or may not have arrived already charged. If you got them directly from Nike, they would be at 50%, but buying them used doesn’t guarantee that they’ll be charged.

The shoes come with a charging mat. They have rechargeable batteries in them, so to recharge, place them on the charging mat directly over the circles. Lights on the shoes will pulse to signify that they are charging. To check the status of the battery without the app, do a double button press: a red light means the battery is below 25%. Green lights mean it’s above 75%, and yellow/orange is between that range. But the battery of your shoes isn’t like your cellphone battery. You can expect a fully charged Adapt BB 2.0 to last 14-20 days, and they only take about 4 hours to fully charge if they are dead. Do not leave them on the charger for longer than 24 hours to avoid damaging the battery life. There’s no need to turn the shoes off as they automatically turn off when not in use.

If you want to check the exact battery status and operate your shoe from your phone, you can also use the Adapt app. It’s available for iOs and Android. The app has two preset fits, one for activity and for relaxing, and you can also create custom modes and save them. If you want to customize your shoe fit from your watch, you can even get the app on your Apple Watch. You can also choose between 13 different light colors on the app for even more personalization, and pick if you want them static or pulsing (or off).

Pricing and Where to Buy

Due to their electronic component, these shoes are pricy compared to most other Nike shoes. Their retail price was at $400, so you may be wondering what the resell price might be now. You will need to purchase them from a reliable online sneaker marketplace like the ones mentioned below where you can find both new and used shoes.

StockX is a Detroit-based sneaker marketplace that was founded in 2016 and offers only brand new authenticated sneakers (and other accessories and apparel). It is dubbed a “stock market” for things’ because sellers don’t determine the price, buying trends and bids do. The average sale price on StockX for a Nike Adapt BB 2.0 (new) in Astronomy Blue is $182, so it’s actually a lot cheaper than the retail price. However, size depends on trends, colorway, and size. The rarer the size/colorway, the more expensive the shoe. On StockX, shoes are first shipped to an authentication center where they are verified with a green StockX tag to ensure that they’re a real pair, and then they’re shipped to you.

GOAT is another reliable website with a lot of options for purchase. Unlike StockX, prices are set. Shoes are also first authenticated before being shipped to you. You can order new, used, new with defects (damaged box, missing lid, etc.), and instant new. Instant new is more expensive, but they are brand new in box and have already been verified so they ship directly to you and arrive quickly. You can find a Nike Adapt BB 2.0 ‘Black’ on GOAT for about $320 brand new, but used options are cheaper.

Flight Club also sells verified sneakers new and used. If you’re in Miami, Los Angeles, or New York City, you can also stop by one of the Flight Club brick-and-mortar stores and browse for a pair of sneakers you’ve been looking for. Flight Club is reliable, but prices tend to be higher, and used shoes are more difficult to find in stock. Also, orders can only be canceled within 3 hours of placement and all sales are final. You can expect to pay $450 for a brand new pair of Nike Adapt BB 2.0 ‘Chicago All Star Weekend’ Gamer Exclusive sneakers on Flight Club.

Summary

The Nike Adapt silhouette is the first self-lacing sneaker designed for basketball play. The shoe’s fit can be customized and saved, with or without the Adapt cellphone app, with the tap of a button located on the midsole. This is perfect for basketball players who can tighten their shoes for gameplay and then quickly loosen them during training and off time. It features Zoom Air technology as well as a synthetic material upper and high ankle collar and heel counter for extra support. The shoe has been available in many colorways since its release in February 2020 and the Nike Adapt BB 2.0 is an upgrade from the original Nike Adapt BB. You can find it in colors including Black, Astronomy Blue, White Cement/Oreo, Alternate MAG, and a special red, white, and black Chicago Bulls-inspired colorway known as “Chicago Gamer Exclusive”. The shoe fits true to size but is snug, so if you have wide feet, order a size up and then you can use the auto-lacing system to adjust it to a comfortable fit. It’s available in Men’s sizes, and you can find a pair on sneaker marketplaces like StockX, GOAT, and Flight Club for prices both higher and lower than the original retail price of $400, depending on colorway and size.