Yeezy Mono Ice: A Cool Update on a Classic 

Yeezy Mono Ice: A Cool Update on a Classic 

The Adidas Yeezy Boost 350 V2 Mono Ice takes the beloved Yeezy Boost 350 V2 silhouette and adds a fresh update. 

Since its release in June 2015, the Yeezy Boost 350 silhouette has essentially remained the same. The 350 hasn’t needed an update, though, as it is by far Yeezy brand’s most popular shoe. The Yeezy 350 Boost ranked second on StockX’s 2020 list of most traded shoes, ranking only behind the Air Jordan 1 and ahead of such iconic sneakers as the Air Force 1 and Air Jordan 4. All ten of the most-traded Adidas sneakers in 2020 were 350s, and the Yeezy Brand jumped from sixteenth on StockX’s ranking to sixth, sitting in between major brands New Balance (one spot ahead) and Vans (right below). In 2021, the shoe ranked fourth on StockX’s list of most traded shoes. 

However, since six years have passed since its first release, it seemed like a good time for Adidas and Kanye to try something new with the Boost 350 silhouette and add some updated elements. 

Enter the Adidas Yeezy Boost 350 V2 Mono Pack and the Mono Ice

Released in June 2021, the Yeezy Mono Ice was one of four shoes that formed the Mono Pack, which included the Mono Ice, Mono Mist, Mono Clay, and Mono Cinder. The shoes initially retailed for 220 USD

Source: Stockx.com

Yeezy Mono Pack Updates

With the 350 V2 Mono Pack and Mono Ice, Kayne West and his team give the Yeezy Boost 350 V2 a significant overhaul. 

The prime knit upper gets replaced with a translucent monofilament mesh. 

The translucent material reveals an inner cage with a perforated webbing (just be careful if you have trypophobia as the pattern could set you off). 

The eyelets receive an update in the form of a color-matched protective ring surrounding the lace holes. 

Familiar Yeezy Boost 350 V2 elements are still featured, like a pull tab on the heel, full-length Boost cushioning, and a stripe that runs from the pull tab to the toe box. 

All four shoes in the Mono Pack have a distinctive monochromatic colorway

Adidas Yeezy Boost Mono Ice

As the name suggests, the Mono Ice features an icy baby blue and white colorway. The shoe has a baby blue upper with a dark blue stripe running across the side. The cage beneath the upper is white, and the outsole and midsole are also white. The laces and sockliner are white as well. 

The Mono Ice was an exclusive release on June 18th to North America, Latin America, and China. 

Adidas Yeezy Boost Mono Mist

The Mono Mist colorway features an earthy brown translucent upper, a burgundy stripe across the side, and a dark brown inner cage. The midsole and outsole are a gum color. The laces and sockliner are the same shade of light brown. 

Kayne’s Mono Mist colorway was an exclusive release on June 18th to Europe, Africa, India, The Middle East, Russia, Ukraine, and China. 

Adidas Yeezy Boost Mono Clay

The Mono Clay is the most vibrant colorway in the Yeezy Boost Mono Pack. The upper is a translucent pale orange (it almost looks like it could be considered a salmon color). The stripe across the shoe is a darker orange. The cage underneath the upper and the laces, eyelets, sockliner, midsole, and outsole are also a similar pale orange. 

The Mono Clay was an exclusive release on June 18th to the Asia Pacific region, Oceania, and China.    

Adidas Yeezy Mono Cinder 

The final shoe released in the Mono Pack, the Mono Cinder, is a blacked-out colorway of the Boost 350 V2. The upper is made of a translucent black. The stripe across the shoe is a more prominent black that stands out against the upper. The web cage beneath the upper is black. The laces, eyelets, pull tab, outsole, and midsole are all black. 

The only thing on the shoe that is not black is the sockliner, which is a bright red. Because of the translucent upper and red sockliner, when the wearer’s feet are not in the shoe, the shoe’s insides glow a reddish-orange-almost like a Jack-O-Lantern. 

Breaking the regional release model, the Yeezy Boost 350 Mono Cinder was released exclusively on yeezysupply.com.

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12/08/2022 11:51 pm GMT

How Kanye West Built a Successful Shoe Brand 

The Yeezy brand and Adidas Yeezy 350 Boost V2 are the brainchildren of rapper, record producer, entrepreneur, and fashion designer Kanye West. Yeezy put Kanye on the map as a fashion designer, taking him from an outsider in the fashion industry to the powerhouse designer of a billion-dollar shoe brand

Kayne’s first foray into the world of shoe design was with Nike. Long before Kanye’s collaboration with Adidas, there was the Nike Air Yeezy. The partnership started in 2007 when Nike creative director, Mark Smith, approached Kanye West to design his own signature shoe. It was the first time in Nike’s history that they partnered with a non-athlete to produce a signature shoe

Kanye wanted to create a new silhouette that combined classic Nike sports shoe technology with modern-day fashion materials. 

The result was the Nike Air Yeezy 1.  

Nike Air Yeezy 1

After two years of development, the Nike Air Yeezy 1 was released for $250 in 2009. The creative partnership between Smith and West yielded a shoe that combines Nike’s rich sports history with Kanye’s unique style. 

When talking about the design process and the significance of Nike’s brand, West said: “Nike is such an important brand to me. Whether you are on the court, in the street, in the club, at school, Nike represents excellence, the standard in design. Growing up, we looked forward to the release of new Nike’s the way we would an album by our favorite artist. So the opportunity to collaborate on a design with Mark Smith and Nike Design has been a dream come true, and a great experience.”

His love of Air Jordan sneakers influenced Kanye, and the Air Yeezy 1 features a similar midsole to the Air Jordan 3. Another design element taken from the Jordan Brand was the iconic elephant print, which Kanye and Mark Smith recreated by using a pattern of mini Ys on the shoe’s strap and along the suede mesh toe box with, Y standing for Yeezy, of course. The sole of the shoe also glows in the dark. 

Nike released the Air Yeezy 1 in three colorways:  Zen Grey, Blink, and Net Tan.   

Kanye first debuted a prototype for the Air Yeezy 1s at the 2008 Grammys, sparking massive hype for the shoe. The Grammys prototype is actually the most valuable shoe ever, selling for 1.8 million dollars at auction-becoming the first documented sneaker sale of over 1 million dollars. 

Nike Air Yeezy 2

The success of the Air Yeezy 1 guaranteed that a follow-up was in the works. The Air Yeezy 2 ended up being the final Kanye West and Nike collaboration. For three years, Kanye worked on designing the Air Yeezy 2. Instead of working with Mark Smith, Kanye designed the shoe with Nike designer and artist Nathan VanHook.

VanHook and Kanye were inspired by Ancient Egypt, featuring a futuristic spike molded heel with fake reptile skin and a snakeskin upper. References to the Egyptian God Horus are on the tongue and insoles. Triangle patterns resembling pyramids are on the strap holder, and Kanye also hid Egyptian Hieroglyphics that spell out “YZY” under the strap. The shoe sole glows in the dark like the Air Yeezy 1. 

Like the original Air Yeezy 1, the Air Yeezy 2 borrows elements from other Nike sneakers. The Air Yeezy 2 uses the same sole unit as Nike’s 1989 tennis shoe, the Nike Air Tech Challenge II-the signature shoe of tennis player Andre Agassi. 

The Air Yeezy 2 dropped in 2012 with two colorways: Pure Platinum and Solar Red. The supply at release was extremely limited, with 5,000 pairs between both colorways, which created immense demand for the shoe and high resale prices. Following the Air Yeezy 2, Kanye West severed ties with Nike, citing Nike’s refusal to pay him royalties and Nike’s CEO Mark Parker refusing to get on the phone and talk to him as the driving factors. 

In 2014, Nike dropped the last Air Yeezy 2 colorway, the Red October, unannounced via a random link on their Twitter page. The shoes sold out within seconds and are now viewed as a Holy Grail for sneakerheads everywhere. The resale value for the Red October is insane, ranging anywhere from $14,000 to $50,000 depending on the size and resale website. 

Kanye West Signs with Adidas

Following the Kanye West and Nike deal falling apart, Adidas stepped in and offered the star a lucrative deal in 2013. Adidas gave Kanye the respect and compensation missing in his Nike deal. Working with Adidas, Kanye retains 100% ownership of the Yeezy brand and receives 15% in royalties on the sale of his shoes. 

During this time, Adidas focused on musicians and cultural icons to create signature shoes rather than star athletes. Pharell Williams, Snoop Dogg, and Big Sean were initially part of Adidas’s efforts to revive cultural dominance for the brand. 

Kanye West worked with sneaker designer Steven Smith to help bring his new creative vision to life. Steven Smith has worked on other iconic sneaker silhouettes such as the New Balance 997, New Balance 550, the Nike Zoom Spiridon, and the Reebok Instapump Fury.  

Nike was dominating the market at the time with the Nike Roshe Run. Sneakerheads were concentrating on shoes that were comfortable, affordable, and simple enough to wear every day. This started a minimalist trend in the world of sneaker culture. Adidas’s response to the success of the Roshe Run was the Boost technology, specifically the PureBoost sneaker. Kanye was a big fan of this technology, and with the technology and team in place, he was ready to start designing his first pair of shoes for Adidas

The Yeezy Boost 750

The Adidas Yeezy Boost 750 was the first Kanye and Adidas collaboration to hit the market. Released in 2015 for a retail price of $350, the Yeezy Boost 750 was a radical departure from the types of shoes Kanye was designing for Nike. 

The Yeezy Boost 750 combines a towering boot-like build with the Adidas Boost technology. The shoe has an all suede upper, a forefoot strap, oversized rope laces, and a zipper on the side with a ribbed sole. There is no visible Adidas branding anywhere on the shoe, except for Adidas’s iconic three stripes hidden underneath the strap. 

Kanye geared the Boost 750 more towards fashion and less towards sportswear. This design choice is reflected in the 750’s colorways, which are muted and more subtle than the Air Yeezy colorways: grey and white, grey and gum, brown and gum, and triple blacks

Source: Goat.com

Yeezy Boost 350 

The predecessor to the Yeezy Boost 350 V2 Mono Ice and the Yeezy Boost Mono pack, the Yeezy Boost 350 took the Adidas Yeezy experiment to the next level. 

The Yeezy Boost 350 debuted during New York Fashion Week in 2015. The Boost 350 features a knit, low-top upper and a pull tab on the heel, with the same ribbed midsole set up from the Boost 750. The 350 Boost is very reminiscent of the Roshe Run, and it was even referred to as the “Roshe Killer” among the design team. 

The Boost 350 initially debuted with four colorways: Turtle Dove, Pirate Black, Moonrock, and Oxford Tans

The Boost 350 was a massive hit, and the biggest issue with them and the Boost 750 was that they sold out in minutes. Kanye was sympathetic to fans who missed the opportunity to grab a pair of his coveted shoes. Kanye’s goal was that eventually, everyone who wanted a pair of Yeezys could get a pair of Yeezys. 

During an interview with Ryan Seacrest, Kanye said: “I want to apologize to all the kids and all the parents that can’t get the shoes currently because there’s only 9,000. And also, ’cause they’re $350 and if they’re out of anyone’s price range … I just wanna make sure that we keep it safe. I’ve heard about people getting hurt for sneakers in the past, and I just want everyone to be safe and be patient – just be patient. I know you can run up on this 14-year-old kid and take his Yeezys, but just be patient because we’ll make more Yeezys. Eventually, everybody who wants to get Yeezys will get Yeezys; Adidas has promised me that, because there’s so many kids that have wanted them that couldn’t get them. I talked to the heads at Adidas, and they said we can make them.”

Source: Stockx.com

Yeezy Boost 350 V2

Kanye’s quest of Yeezys for all would finally come to fruition with the Yeezy Boost 350 V2. The Boost 350 V2 allowed West and company to improve upon their original Boost 350 design and address many of the complaints users had with the Boost 350. 

They added a thicker, more sturdy knit upper to provide increased structure and support. A larger Boost unit was added in the form of a full rubber sole. Stripes and “SPLY 350” lettering (the significance of which is still unknown) on the side of the shoe were also added. 

The Boost 350 V2 dropped with a series of now iconic Yeezy colorways: the Beluga, Zebra, Blue Tint, Bred, Dazzling Blue, and Oreo, to name a few. 

The Boost 350 V2 also saw a higher release quantity and more frequent releases, giving Yeezy fans and sneakerheads more opportunities to grab a pair. The hype for the shoe died slightly, but the popularity remains. 

The Boost 350 V2 silhouette and Yeezy brand are still going strong. Since the Yeezy Boost 350 V2 release, Kanye West has designed the Yeezy Boost 700, Yeezy Boost 500, Yeezy Boost 380, the Yeezy Slide, the Yeezy Quantum, and the Yeezy Foam Runner

 

Source: Goat.com

Where to Buy the Yeezy Boost Mono Ice and Mono Pack

The Mono Ice and Mono Pack give the familiar Boost 350 Silhouette a renewed update. The shoes’ monochromatic colorways and translucent upper change the traditional Yeezy knit upper and add a new perforated design.   

Given the regional release strategy of the Mono Pack, not everyone had access to every release in the Mono Pack, meaning sneakerheads and Yeezy collectors had to take to resale sites to grab all four pairs. 

The Yeezy Boost Mono Ice colorway sells for between $250 and $350, depending on the wearer’s size

The Yeezy Boost Mono Mist colorway sells for between $215 and $370 resale, depending on the wearer’s size

The Yeezy Boost Mono Clay colorway sells for between $205 and $360 resale, depending on the wearer’s size

The Yeezy Boost Mono Cinder colorway sells for between $230 and $430 resale, depending on the wearer’s size

All four Yeezy Boost 350 V2 Mono Pack sneakers and all other Yeezy shoes can be purchased from popular resale sites such as StockX, GOAT, Stadium Goods, Flight Club, and eBay

Future Boost 350 V2 Changes? 

The Yeezy Boost 350 V2 Mono Ice is a cool, icy blue colorway that revamps the popular Yeezy Boost 350 V2 silhouette. The question now is, what other changes will Kanye West make to his beloved Boost 350 V2 design? 

Source: Stockx.com